Mavin Record label CEO, Don Jazzy, recently advised fellow Afrobeat artists to follow in the footsteps of Davido when it comes to promoting their music. Despite already having a well-established reputation, Don Jazzy believes that marketing your craft is crucial in maintaining its success.
In a tweet, he encouraged artists to not shy away from marketing their work and cited Davido’s album promotion tactics as an example. He stressed that promoting one’s hard work doesn’t diminish the quality of their craft or their status as a successful artist.
The tweet generated a massive reaction on social media, with Nigerians expressing their opinions on the matter.
This raises an interesting question: Once an artist attains prominence, would they still continue to promote their craft? It’s a dilemma that many artists face, but Don Jazzy’s advice suggests that promotion is key to maintaining success and relevance in the music industry.